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About Us

Founded in 2001 by the ElChaar family, our mission is to help people find the best products and services for themselves and their pets. We carry premium pet supplies & food as well as hiking, cowboy, and work boots and accompanying apparel. In addition to these products we also provide top-notch pet grooming services. We pride ourselves for being highly customer-centric and go to great lengths to make sure our staff is well trained to meet the needs of everyone who walks through our doors or visits us online. 

We currently operate three locations in the Greater Lehigh Valley of Pennsylvania. Our anchor store on Airport Rd in Allentown, PA opened in 2004 when we made the move from a small warehouse to a new 20,000 square foot location. In 2012 we expanded, adding a smaller, neighborhood focused, store in Saucon Valley of Bethlehem, PA carrying pet supplies and grooming services. We expanded again in 2017 with a third store in Forks Township of Easton, PA under the same format as our Bethlehem store. In the years ahead we look forward to continuing to deliver the exceptional service and selection that we always have while expanding into new towns throughout the region.